What exactly is UX or User Experience?
In this time and age, most companies are working hard in order to stay competitive. Some are diversifying their product offering, others are enhancing their sales and marketing strategies while others are investing in acquiring skilled staff. However, all this hassle may not translate to profits if they don’t focus on enhancing their user experience. I know this term is not easy to swallow; you may need to understand it deeper. In this article, as a UI design agency in Singapore, we will discuss more on user experience, know what it entails and learn how to use UX designs to market your products. What is user experience? User experience is a summary of the feeling you get after interacting with a product or system at that specific moment. For example, in a company, UX details the response from an end user after interacting with the company’s product or system. Was it easy to use? Was the interface friendly? These are some of the questions that can help in understanding UX. What Is UX Design? While creating a website, you need create a clear workflow for users. UX is used for planning and coming up with that desired end-user experience. UX is more focused on the end-user experience than the bsaic visual attraction of the website. UX involves intensive research. You need to figure out what will do what and how the response will be to the end user. Qualities of a Good UX design 1.Tailored to meet a Customer’s needs A UX design should be tailored to meet the needs of a client. For example, a website with romantic movie reviews might not be ideal for an action movie lover. In a nutshell, a good UX design should achieve its goal with minimum effort. The rule is simple, if it doesn’t address a customer’s need, it will be of no use. 2.Simplicity When designing a product, it is important that you ensure it is quite simple and elegant to use. A customer should find it easy and fun to use. The system should have simple procedures that are easy to learn and efficient to use. 3.Should be a combination of multiple disciplines Apart from being simple to use and meeting a customer’s needs a true user experience should involve combined efforts from all disciplines ranging from marketing, engineering, interface design, to graphical and industrial design. 4.Should be easy to search information Finding the information online is not an easy task. For a UX design to be effective, the search bar should be clearly visible. You should not take too much time trying to find it or the product itself.
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